Social Media Marketing
Build your brand and connect with your audience on social media
Social Media Management Services
What are the benefits of Social Media Marketing to my business?
Increase Traffic
A social media business page has the opportunity to drive new traffic to your site, generate new leads, increase sales and increase brand mentions. The results are measurable and can be used as key performance indicators (KPI).
Build Brand Awareness
Having increased activity on your social media accounts will result in your number of followers increasing and in turn growing your audience. Maintaining comments, reviews and overall communication with your audeince is important in building your brand.
Marketplace Insights
If you are directly in communication with your consumers, it is very easy to know their thoughts and needs giving you valuable marketplace insight. You can see customer interests and opinions that you might not otherwise be aware of.
Thought Leadership
Providing insightful and quality content on your social accounts is a great way to become an expert and leader in your field. When your social media strategy is aligned with other marketing efforts, your skills will be recognised and your audience will look up to you.
How we will improve your social media presense
Page Setup & Design
Whether you have brand new social profiles which require new and unique content or a refresher to your existing pages, we will create quality visuals that your audience will recognise and appreciate as your brand.
Content Management
Creating unique, quality content that educates, interests and gives direction to your audience. We create monthly content calendars to plan your announcements in advance and review content with you.
Monitoring and reporting
We can monitor your audience and give them attention when they require it, providing them with replies and information, as well as keeping you informed of their interests. We will provide you with detailed reports on the metrics of your social activity.
Paid Social Campaigns
If you're looking to promote your brand or product to a new audience and gain more followers, or boost your conversions, we can effectivley manage and run a paid social campaign for you.
Frequently Asked Questions
If you are a B2C (business to consumer) then you will benefit from having a presence on social media. There are approximately 2.77 Billion people worldwide with at least one social media account and where there are people, there is potential for leads and customers.
This depends on the specific industry you’re business is in, of the 4.2 Billion worldwide social media users approximatley 1.8 Billion log on to Facebook on a daily basis, so this is usually the first point of call. We usually recommend to start out by growing your presence on at least two social networks.
In our experience the most effective way to grow a following is to create a profile that a specific target audience want to follow. This means posting content that appeals to them on a regular basis and engaging with them frequently.
Social media ads offer you the opportunity to be seen by more of your target market in a place where they frequent. Paid social ads can build awareness, grow followings, engage an audience, generate leads and make sales.
You should post new content on your social media profiles on a daily basis. Posting regularly will engage your audience, build your awareness and following, keep your brand visibility high and make your brand feel fresh and up-to-date.
This depends on your business objectives, but the most common metrics are engagement level, traffic, follower count and conversions driven from social.
Take that first step and get in touch with us to see how we can help manage your social media presence