Stay current with the latest developments in digital marketing and website development
In May this year Google announced they were introducing a new ranking algorithm which analyses a page based on the level of user experience using a new set of metrics known as Core Web Vitals. This places more emphasis than ever on having a fast loading, secure and mobile friendly website.
This week (week commencing 8th November 2020) Google made a further announcement stating their Page Experience update is set to launch in May 2021 which gives website owners roughly 6 months to prepare and ensure their websites are optimised for the maximum user experience possible.
Core Web Vitals are user-centered metrics that give scores on aspects of your pages based on a specific criteria, to go into more detail on this criteria some examples are given below:
Google has detailed developer documentation on the page experience criteria if you wish to explore further.
To gain a better understanding of how this affects your website, you can put it through the Google PageSpeed Insights tool to see how it measures up and what improvements need to be made to gain a better score on desktop and mobile devices.
Google have stated that great quality content will still rank highly in search results even if the page has a poor user experience. However, in instances where there are a number of pages that have similar content, page experience becomes more important for visibility in search.
Optimising your website for the Core Web Vitals criteria will ensure a fast, secure and intuitive user experience which could improve engagement and conversion rates on your website, so this new update by Google makes logical sense. Now is the time to start planning for the introduction of this new ranking algorithm, as website and SEO specialists we are ready and waiting to help you achieve optimal user experience and ensure its suitably prepared and well positioned for when May 2021 comes around. For more information on preparing your website for the Page Experience update please feel free to get in touch with us.