Stay current with the latest developments in digital marketing and website development
An effective SEO campaign utilises both on-page and off-page SEO strategies, in this article, we take a deep dive and explore some of the key differences and what’s involved with each.
You may have come across the term “content amplification” and are wondering what this is exactly. It involves promoting your content across marketing channels with the aim of driving traffic, encouraging interaction and increasing engagement with your target audience.
In May this year Google announced they were introducing a new ranking algorithm which analyses a page based on the level of user experience using a new set of metrics known as Core Web Vitals. This places more emphasis than ever on having a fast loading, secure and mobile friendly website.
Structured data is a vital element in any search engine optimisation strategy. In this article we discuss what structured data is and why it’s so relevant from an SEO perspective.
Knowing the Key Performance Indicators for your business is essential to determine how effectively you are achieving key business objectives. Its also important to have defined KPIs for your marketing campaigns, without them you won’t be able to track performance, know how effective your strategies are and if they are netting you a good return on your investment or not. In this article we discuss how to set and understand KPIs and the most common metrics used to measure results from a marketing campaign perspective.
You're a business owner and after careful consideration you've decided to allocate some budget to spend on a paid advertising campaign to promote your products or services, the question is which ad platform should you use and which will give you the best overall ROI?
You might have heard of the term “local SEO” and are considering if you should allocate some of your marketing budget to improving this for your business.
A common question we are asked at Faze47 Digital by clients is should we be focusing our spending on pay-per-click advertising or organic SEO?