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Stay current with the latest developments in digital marketing and website development

Google Page Experience

Google Page Experience Update

In May this year Google announced they were introducing a new ranking algorithm which analyses a page based on the level of user experience using a new set of metrics known as Core Web Vitals. This places more emphasis than ever on having a fast loading, secure and mobile friendly website.

 

Structured data

What is Structured Data? Why Does It Matter in SEO?

Structured data is a vital element in any search engine optimisation strategy. In this article we discuss what structured data is and why it’s so relevant from an SEO perspective.

Key Performance Indicators

How to determine your Key Performance Indicators (KPIs)

Knowing the Key Performance Indicators for your business is essential to determine how effectively you are achieving key business objectives. Its also important to have defined KPIs for your marketing campaigns, without them you won’t be able to track performance, know how effective your strategies are and if they are netting you a good return on your investment or not. In this article we discuss how to set and understand KPIs and the most common metrics used to measure results from a marketing campaign perspective.

Google Ads vs Facebook Ads

Google Ads vs Facebook Ads: which should I choose for my business?

You're a business owner and after careful consideration you've decided to allocate some budget to spend on a paid advertising campaign to promote your products or services, the question is which ad platform should you use and which will give you the best overall ROI?

PPC vs SEO

What is local SEO and will it help my business?

You might have heard of the term “local SEO” and are considering if you should allocate some of your marketing budget to improving this for your business.

PPC vs SEO

Should I spend on Pay-per-click (PPC) advertising or organic SEO?

A common question we are asked at Faze47 Digital by clients is should we be focusing our spending on pay-per-click advertising or organic SEO?

SEO

7 Ways To Increase Clicks To Your Website From A Google Search

Looking to increase click through’s to your website? On this post, we highlight the easiest way to do this through optimising your meta tags.

 

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